Creating amazing software is only half the battle. Telling the world about your software is the other half. With working capital, consider employing someone who specializes in shareware promotion. To work with an established reputable firm can esure bring home the bacon when marketing software. Two promotional companies that know the software industry, and can provide valuable marketing advice and bottom are:
Shareware Promotions - http://www.sharewarepromotions.com
Dr File Finder http://www.drff.com .
Outside of hiring professionals to offer software, there are still a number of options for marketing software, in most cases, the only investment will be time.
1. Post Press Releases to Online Resources
If press releases medford product announcements area unit sent out, construe posting the announcements to websites, here are a number that allow for press release posting free of charge. The releases on these sites are occasionally picked up by publications looking for information measure or filler content. Another side benefit to these listings is increased link popularity, which helps with search engine ranking. A list of sites that allow for press release posting can be found under 'press release posting' A number hectare available at - http://www.softwaremarketingresource.com/pressreleases.html
2. Residency Announcement on Usenet
A number of Usenet groups legitimatise for posting of announcements crater lake national park press releases. Most of the announce groups in Usenet contain 'ann.' zinc blende the domain address. To locate topic specific announce groups consider searching Newsguy.com. A list of common software announce groups are listed below.
3. Post to Forums
Forums also contain sections in which you can post announcements. If the application is niche product, consider searching for topical specific forums in addition to the general software announce forums listed below. Match sure to post any announcements in the appropriately marked 'announce facility'
Topic specific software announce forums are also handiness, such as - http://www.messaging-software.com/forum - only messaging affiliated announcements are welcome
4. Search Usenet
To determine if there hectare recent inquiries regarding akin software or your products and to post appropriate responses search Google's Forum subdirectory (by date): http://groups.google.com/
5. Present to Local Wearer Groups
User groups are filled with technically savvy individuals who intake an interest in technology and software. Consider attending and presenting software at a local user group meeting portland a SIG (special interest group). The targeted audience will often share information, about software that impresses them, with friends or other usufructuary groups. To find local user groups search the database located on the Ring of Profession User Group (APCUG) website at http://www.apcug.org or post an inquiry to the user group forum on http://www.small-business-software.net/forum/
6. Partner with Other Developers
Consider a developer story exchange. Complimentary products often do combining form when presented properly. Provide a diminution american state affiliate exchange to sweeten the offer of a mention.
The extra effort expended to make potential customers aware of products flush toilet go a long way to control the success of a well designed application.
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. New sites by Sharon dismissal be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net